Consumer Education and Mindful Markets

Creating ‘Mindful Markets’ is an alternative model that realizes associative economies on the ground by creating tangible demand for organic agricultural produce. In the Mindful Markets, rural producers and urban consumers care mutually for each other’s real needs: care for people, care for food, care for landscapes, care for human habitat, care for culture. In order to develop strong markets for locally grown organic products, consumers need to understand how the system works and a mutual learning process between producers and consumers needs to be set up. Alternative marketing approaches such as community-supported agriculture (CSA), Participatory Guarantee System (PGS), direct farmers’ markets and cooperatives, can narrow the gap between farmers and consumers and at the same time Improves farmers’ quality of life.

WG Activities in 2016

Mindful Markets Social Enterprise Course

Seikatsu Club Co-op in Thailand

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